Introduction

AI Event Analyst is an AI-powered agent in Goldcast that gives you a clear, actionable summary of your event performance—automatically. Shortly after your live event ends, the AI Event Analyst delivers a concise one-page report with insights you can share with stakeholders or use to improve future events.

What an AI Event Analyst Does

• Analyzes registration, attendance, engagement, and interaction data.
• Benchmarks your results against industry and past event performance.
• Highlights what worked, what didn’t, and where to improve.
• Surfaces hot and warm leads based on attendee behavior.
• Tailors insights for Marketing, Sales, and Executive teams.

The report is generated automatically and usually arrives within 1 hour after your event ends.

Step-by-Step Guide to Enabling AI Event Analyst

The following are the steps to enable AI Event Analyst for your past events:

1. Log in to the Goldcast Studio platform.
2. Navigate to the Events module.

3. Open a desired event.
4. Click Edit Event.

5. Toggle on AI Insights Report.

6. Click Save.

In this way, the AI Event Analyst is enabled to successfully analyse the event.

Where to Access Your AI Insights Report

Once the AI Insights Report toggle is successfully enabled, click View Report in Event Dashboard. 

You can access the insights report using the following ways:

• Click Preview to view the one-pager insights report in your Event Dashboard.
• Click Downloads to download a PDF or HTML version for sharing.
• Click Share Via Email to send the insights report to the designated recipients.

What’s in the AI Insights Report

The AI-generated insights report includes:

🔍 Key Insight

A top-line summary of attendee volume, watch time, engagement score, and benchmark comparisons. This helps you quickly grasp the story of your event’s performance.

📊 Event Metrics Overview

Three main metrics are compared against industry benchmarks:

• Attendance Rate (%) – Shows turnout relative to registrations.
• Total Engagement – A composite score across all interactions.
• Average Watch Time – Measures content retention and viewer interest.

Each metric is marked as above or below the industry average to give you a clear context.

💬 Engagement Breakdown

A deeper look at interaction types, including:

• Q&A – Questions asked, benchmarked for depth of engagement.
• Polls, Chats, and Surveys – Volume and comparison to past events.
• CTA Clicks and Resource Downloads – Indicators of buyer intent and interest.

These insights help you understand which formats resonated—and which underperformed.

🙋 Most Engaged Attendees

Lists the top individuals based on engagement score. Includes:

• Name, title, and company
• Watch time
• Actions taken (polls, Q&A, downloads, CTA clicks)

Use this section to prioritize follow-up or flag advocacy opportunities.

✅ What’s Working

Summarizes standout areas of engagement and audience behavior. Examples include:

• Strong poll participation.
• High watch-time retention.
• Resource downloads as a signal of content value.

Recommendations are included for doubling down on what worked.

❗ Priority Fixes

Highlights areas that need attention. Common examples:

• Low attendance rate.
• Missing or underused CTAs.
• Passive chat engagement.

Includes tactical suggestions to address each issue in future events.

📈 Next Opportunities

Forward-looking ideas to boost results post-event, such as:

• Launching nurture sequences.
• Repurposing content for campaigns.
• Account-based follow-up targeting engaged companies.

🎯 Team Actions by Role

Actionable takeaways segmented by team:

• CMO & Leadership – Brand impact and engagement strength.

• Sales & RevOps – Hot leads, new accounts, and nurture candidates.

• Marketing Operations – Conversion drop-off and attribution guidance.

These insights help each team know what to do next.

🧾 Bottom Line

A final summary wraps up performance, key outcomes, and what to focus on next. This section is perfect for internal reporting or executive updates.

AI Event Analyst helps you go from event over to action plan ready in minutes—not days.