Table of Contents
Introduction
As search evolves beyond traditional SEO, Generative Engine Optimization (GEO) ensures your content stays visible and discoverable in AI-driven search environments such as ChatGPT, Claude, and Perplexity.
With Goldcast’s GEO-ready video capabilities, your event videos, on-demand hubs, and video hub pages are automatically optimized with structured metadata, transcripts, and AI-generated summaries — all designed to make your content more accessible to both search engines and large language models.
This means your audiences can now find, reference, and engage with your content more easily, whether they’re browsing the web or asking an AI assistant for insights in your domain.
Tip: GEO is the new SEO for the AI era. By optimizing your Goldcast content today, you’re future-proofing your event marketing strategy.
How Video GEO Works
Goldcast automatically makes your videos and event pages GEO-ready, ensuring they’re easy for AI-driven tools and search engines, such as ChatGPT or Perplexity, to understand and surface.
Here’s what happens behind the scenes:
- Video Metadata – Every video is enriched with schema.org metadata and a transcript to improve discoverability. You can also download both files directly from Goldcast while downloading a video for use on external platforms or blogs.
- Optimized Pages – On-Demand and Hub pages automatically include GEO-forward schemas, transcripts, and AI-generated summaries — no manual setup required. This optimization persists even when you embed these pages on other websites or microsites.
- AI-Generated Summaries – You can easily generate a concise, LLM-friendly summary for any video in a single click within your Hub Pages. Once created, this summary is visible in the Video Player modal and included in your GEO metadata file. This follows the SEO and GEO best practices while creating the summary for the video.
Tip: When publishing videos outside of Goldcast, attach the metadata and transcript files to retain GEO benefits across all channels.
Ways to Optimize Your Video Content for GEO with Goldcast
Goldcast automatically does most of the heavy lifting for you, but there are several ways you can make your video content even more discoverable and AI-ready. These best practices ensure your event videos, hubs, and on-demand pages perform better in both search and generative engines.
Generate AI Summaries for your Videos
- Use the Generate button within the Hub Page builder to create a concise, conversational overview using the video transcript.
- These summaries are created following the SEO and GEO best practices and help AI systems quickly understand your content — improving the chances of your video being cited in answers or surfaced in relevant queries.
Use GEO-Ready Transcripts and Metadata Externally
- Download the transcript and metadata files for each video directly from Goldcast.
- You can download these from within the Event for the Event Recording, Video Library, and Recording Studio.
- When publishing your videos on other platforms — like your blog, CMS, or YouTube — include these files to keep your content GEO-optimized beyond Goldcast.
- This helps AI engines associate the video’s content, entities, and topics wherever it appears.
Build Video Hubs using Goldcast
Goldcast automatically applies GEO and SEO-friendly schema to all Hub Pages and On-Demand Pages, ensuring your video content is easily indexed and understood by both search engines and AI crawlers.
Every page you create through Goldcast is automatically optimized for discoverability, making your videos more visible across traditional search and generative engines — without requiring any manual setup or technical work.
Embed Videos Confidently — GEO Optimization Persists
- When you embed a Goldcast On-Demand or Hub Page on your website or microsite, the underlying GEO schema, transcript, and summary remain intact.
- That means your content stays AI-search-friendly across every location it appears.
SEO & GEO Best Practices
Goldcast takes care of the technical foundation automatically — adding structured metadata, transcripts, and AI-generated summaries — but applying a few best practices will help your content go even further.
Organize by Topic and Intent
- Group related videos into Hubs based on themes, industries, or event series.
- Use clear, keyword-rich titles (for example, AI in B2B Marketing or Customer Success Stories) that reflect how your audience searches or asks questions.
- Interlink related videos, hubs, and supporting blogs to reinforce topical authority.
Write Conversational, Natural-Language Titles
- Frame your video titles and descriptions in the question-and-answer format people use when searching (for example, How can marketers use AI to boost event ROI?).
- Include relevant entities such as speaker names, company names, or product categories — these help AI models understand relationships and context.
Leverage Transcripts and Metadata Everywhere
- Always generate and download your video’s transcript and metadata from Goldcast.
- When posting videos externally (for example, YouTube, blog, CMS, and so on), attach or publish these files to preserve the GEO structure and improve machine readability.
- Include the transcript text on the same page as the video to make the content indexable and quotable.
Generate and Use AI Summaries
- Click Generate on each video’s detail page to create a concise, GEO-friendly overview.
- Use this summary as your video description or meta summary across channels to maintain consistency and context.
Supported Formats
| Asset | Format | Description |
|---|---|---|
| Transcript | .txt, .vtt, .docx |
Caption and text formats for accessibility and indexing |
| Metadata | .json |
JSON-LD structure compliant with schema.org VideoObject
|
| Video File | .mp4 |
Standard download or streaming format |
Common Use Cases
- Repurpose event recordings – Download GEO-ready videos and post them on blogs or YouTube — transcripts and metadata travel with them.
- Create SEO-rich hubs – Build topic-based video libraries that are fully searchable by AI.
- Embed videos externally – GEO metadata is included even when embedding on non-Goldcast sites.
- Internal enablement – Use transcripts for content indexing, summarization, or training material.
FAQs
1: Do I need to enable Video GEO manually?
No. It’s active by default for all Goldcast customers.
2: Can I edit the AI-generated summary?
Yes – summaries are editable directly in the Page Builder.
3: What’s included in a GEO-ready download?
You’ll get a transcript file and a metadata file (JSON-LD VideoObject).
4: Does GEO replace SEO?
No – GEO builds on SEO. It ensures your content is readable by both search engines and AI assistants.
5: Are private or gated videos indexed?
No. Only publicly shared pages are visible to search engines.
