Follow these recommendations to get the most out of Brand Kits in Goldcast.
Upload a brand guidelines PDF when available
If your organization has a formal brand guidelines document, upload it as a PDF when creating your Brand Kit. Goldcast automatically extracts brand colors and brand voice from the PDF, which speeds up setup and reduces manual data entry.
For more information, see Create a Brand Kit.
Use high-quality, brand-approved imagery
Upload high-resolution images that align with your brand guidelines. Low-resolution or off-brand images can reduce the quality of AI-generated and manually built event pages. For details on the photography element, see Brand Kit elements.
Provide detailed brand voice guidance
The more specific your brand voice and messaging instructions, the more accurately Goldcast's AI can generate copy that sounds like your brand. Include details about tone, personality, and any terminology your brand uses or avoids.
Upload all required font weights for custom typography
If you're using custom fonts, upload individual files for each weight you need — such as Regular, Medium, Bold, and Semi-Bold. Having the full set of weights available ensures that AI-generated and manually designed pages render your typography correctly.
Keep your Brand Kit updated
Update your Brand Kit whenever your brand guidelines change — for example, when you refresh your color palette, adopt new fonts, or update your logo. An up-to-date Brand Kit ensures that new events start with the correct brand assets.
Create separate Brand Kits for distinct campaigns
If you run events that require a significantly different visual identity — such as partner events or seasonal campaigns — create a dedicated Brand Kit for each. This keeps your standard brand intact while giving you a clean, purpose-built kit for each variation.
For guidance on managing multiple kits, see Manage multiple Brand Kits.
