A Brand Kit consists of the following elements. Each element contributes to a consistent branded experience across your registration pages, stage designs, and AI-generated content:
1. Logos
Upload your brand logos for use across registration pages and event experiences. Your logos appear wherever Goldcast applies your Brand Kit, whether through AI generation or manual editing.
2. Brand Colors
Define your brand color system, organized into:
| Palette | Description |
| Primary Palette | Your main brand colors used prominently across UI elements |
| Secondary Palette | Supporting colors that complement your primary palette |
| Neutral Palette | Background and text colors that provide visual balance |
Goldcast uses these colors to generate branded UI elements across your event experience.
Note: If you're an existing customer whose Content Lab Brand Kit was migrated, all your colors appear in the primary palette. Goldcast doesn't provide a download option for colors. To move a color to a different Brand Kit, copy its hex code and paste it into the target kit's color palette.
3. Typography
You can configure your brand fonts using one of the following options:
Supported Fonts (Out of the Box)
Goldcast supports several commonly used fonts, including:
- Inter
- GT America
- Times Roman
- Arial
- Verdana
- Tahoma
- and more are available
Web Fonts
You can provide a font URL to use a web-hosted font.
Custom Fonts
You can upload custom font files in:
- OTF
- TTF
- WOFF
For custom fonts, upload files for specific typefaces, such as:
- Thin
- Extra Light
- Light
- Regular
- Medium
- Semi-Bold
- Bold
- Extra Bold
- Black
Each weight can be uploaded individually for precise brand control.
Note: Each Brand Kit supports the upload of one font file. If you're an existing Goldcast customer whose Content Lab Brand Kit was migrated, your migrated Brand Kit is an exception — it retains all font files that were previously uploaded, across all weights. You can download those font files and upload them to any other Brand Kit, or continue to reference the migrated Brand Kit in Content Lab. The migrated Brand Kit is labeled Content Lab Brand Kit and is marked with a Migrated tag. It cannot be edited or modified, but you can select it and reuse its assets.
4. Photography
Upload brand-approved, high-quality images that represent your company. These assets:
- Celebrate your brand and help tell your story.
- Serve as supporting visual elements across registration pages and event experiences.
We recommend using high-resolution images aligned with your brand guidelines.
5. Intro/Outro Video
Upload intro and outro videos to bookend your clips. Accepted file formats are .mp4 and .mov.
6. Design Elements
Design elements include patterns, gradients, and background visuals. They are typically used:
- As backgrounds for registration pages
- In stage layouts
- In key sections to enhance visual appeal
Design elements help create a cohesive, branded experience across your events.
7. Border Radius
Choose the border radius of your buttons, speaker card, caption background, and form input fields:
| Style | Description |
| Square | Sharp, straight corners |
| Semi-Rounded | Slightly rounded corners |
| Rounded | Fully rounded corners |
Consistent border radius settings help maintain visual coherence across your event touchpoints.
8. Brand Voice & Messaging
This section defines your brand’s tone, personality, and messaging style. It plays a critical role in AI-generated content. When you create an AI-powered registration page and opt in for AI copy generation, Goldcast uses this input to:
- Understand how your brand communicates
- Emulate your tone and voice
- Generate copy aligned with your brand personality
Providing detailed guidance here ensures more accurate AI-generated messaging.
Important: Brand voice in your Brand Kit applies only to registration pages and stage design. It doesn't apply to text assets in Content Lab. To manage brand voice for Content Lab text assets, use the Change Voice option within the text asset in Content Lab.
Related Articles
- Create a Brand Kit
- Apply Brand Kits to registration pages and stage design
- Manage multiple Brand Kits
- Brand Kit best practices
